Rusty Retail Activation at BTV Festival 25/26.
Turn Key Retail Activation for Rusty Worldwide at Beyond The Valley Music Festival 2025-26.
Festival Activation
Brand Experience
Custom Build
Designing and delivering a custom festival activation that transformed shipping containers into a highly visible, engaging, and fully functional Rusty brand experience.
Project Overview
Burst partnered with Rusty Worldwide, Beyond The Valley, and Happen Group to create a custom retail activation for Beyond The Valley 2025/26 in regional Victoria. Designed and built by Burst, the activation strengthened brand presence, connected with festival attendees, and operated as a fully functional retail pop-up throughout the event.
Combining creative design, custom fabrication, signage production, installation, and logistics management, our team transformed a series of shipping containers into a highly visible and engaging retail and brand activation experience.
Combining creative design, custom fabrication, signage production, installation, and logistics management, our team transformed a series of shipping containers into a highly visible and engaging retail and brand activation experience.
Project Highlights
Custom Shipping Container Activation
Fully Functional Retail Pop-Up
Custom Retail Fit-Out & Change Rooms
Product Displays & Merchandising
RGB LED Lighting & Smart Controls
Illuminated Hero Signage
Custom Specialty Wall Graphics & Furniture
Logistics & Project Management
End-To-End Delivery
Fully Functional Retail Pop-Up
Custom Retail Fit-Out & Change Rooms
Product Displays & Merchandising
RGB LED Lighting & Smart Controls
Illuminated Hero Signage
Custom Specialty Wall Graphics & Furniture
Logistics & Project Management
End-To-End Delivery
What We Delivered
Collaborative Activation Design, Planning & Budgeting
Shipping Container Sourcing, Logistics & Bump In/Out
Custom Production, Fabrication & Signage
Turnkey Retail Pop-Up Ready for Trade
Stakeholder Coordination & Site Compliance
Management of Critical Festival Timelines
A Highly Engaging Day & Night Brand Presence
Shipping Container Sourcing, Logistics & Bump In/Out
Custom Production, Fabrication & Signage
Turnkey Retail Pop-Up Ready for Trade
Stakeholder Coordination & Site Compliance
Management of Critical Festival Timelines
A Highly Engaging Day & Night Brand Presence
The Result
The activation successfully combined retail, brand awareness, and audience engagement within one highly visible festival environment. By integrating custom fabrication, signage, logistics, and installation expertise, Burst delivered a turnkey solution that brought the Rusty brand to life throughout Beyond The Valley 2025/26.
Project Video
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